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Your Grandpa Is Cool With The Internet
Home Buyers Of All Ages Use The Internet
The quoted figure may vary from 70% to 80% to over 90% but it is clear that the majority of home buyers start their search on the internet.
Sellers need to ensure that their real estate agent has a strong internet presence; not just MLS.com but the various social media sites, a single property web page, blogs etc.
Some recent data from the US makes interesting reading about the over 50 age group. One might presume that the older generation are not so internet savvy. This is not the case. A new study from the AARP — formerly known as “the American Association of Retired Persons” — shows that baby boomers in the 50+ age bracket are very active on the internet.
The AARP interviewed 1,360 adults over the phone. More than a quarter (27%) aged over 50 use social networks. Facebook is the most popular — in fact, 23% of all survey respondents said they preferred it to sites such as MySpace , LinkedIn and Twitter. Another study earlier this year from eMarketer showed that boomers and seniors were flocking to Facebook, again showing a strong preference for this site over Twitter and MySpace.
When it comes to general web surfing, 49% of respondents between the ages of 50 and 64 and 40% of all adults age 50 and older said they consider themselves extremely or very comfortable using the Internet. In other words, we’re very close to seeing the majority of senior citizens embracing the web as a content medium and communication tool.
Now I know this is a American survey but the general figures I imagine would be reflected in Canada as well.
With the number of over 50′s looking to buy in Wasaga Beach, Sellers must realise that the days of just relying on a sign in the yard and an advert in the local paper are over.
[...] the space without the stairs that seniors enjoy.If you are selling your house remember “Your Grandpa Is Cool With The Internet” and ensure your agent is making full use of the internet to promote your [...]