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Addicted To Facebook Or Twitter? You are Not Alone
Canadian survey on social networking by Ipsos Reid
Canadians are warming up to Twitter, but the social networking phenomenon has a long way to go before it reaches Facebook-like levels of familiarity.
About nine out of 10 Canadians have heard of Twitter, up from just 26% of Canadians who were aware of Twitter back in March, according to the survey, unveiled at the conference.
However, only 5% of Canadians say they are active users of the micro blogging service, where users can post updates about what they’re doing in 140 characters or less. Still, that’s up from the estimated 1% of Canadians who were using Twitter in March.
“If Facebook is mainstream, Twitter certainly is not,” Mr. Levy said. “It’s not uncommon that sometimes there is a gulf between what people know about, or more importantly what they think they know about, and what they do.”
Although Twitter has experienced meteoric growth over the past 18 months – the site boasted nearly 60 million worldwide visitors in September, according to ComScore Inc. – it still trails Facebook’s estimated 325 million global users. In Canada alone, there are more than 12 million Facebook users.
JibJab is based in Calafornia but recent comments by Gregg Spiridellis, founder and CEO, reflect the dramatic impact Facebook can have on a business. JibJab was one of the masters of using email to drive viral marketing. But using Facebook dwarfed the power of email. As Gregg wrote:
“It took us 8 years to reach 1.5 million registered users in the era of email. It took us only 5 months to acquire the same number of users on Facebook.
We used to get 2 to 3 email recipients for every piece of content shared by a user. Today, we are seeing anywhere from 12 to 20 clicks back to JibJab.com for each post into the stream. Because of this, we have completely subordinated email to Facebook stream publishing in our product experience on JibJab.com.”
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