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Andrew Mckay
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Number 1 In Sales. Number 1 In Volume. Number 1 In New Home Sales. Number 1 In Relocation. SO WHAT!!!
Real estate celebrity is dead
Its a listing presentation or you’ve been cornered at the Canadian Superstore, a party or the School Parents meeting by a real estate agent with of course their badge on.
You are bombarded with his or hers achievements and awards.
Does the phrase “its all about me” come to mind.
Are you really interested? Do you care?
No.
You are not alone. In the good old days sellers wanted the best because they believed they would sell their home more quickly and at a higher price. The focus was on the agent rather than the customer.
Now nearly every agent was “number 1″ at something so being “number 1″ has no value.
“How can I be of service?”
Boomers and traditionalists, (those born before 1965) value expertise and are looking for a trusted adviser, not an agent who focuses on self-promotion. Gen X (born 1965-76) generally doesn’t place much value on advice or expertise. Most Gen Xers trust only the information that they locate themselves. Gen Yers (born from 1977-94) also don’t place much value on expertise. Instead, they look to members of their peer group to provide input for their decisions.
Today’s Web 2.0 environment has changed the world of buying and selling house. Buyers have access to huge amounts of information. Buyers and Sellers want agents to hear their needs and be responsive to those needs. To ask questions about what matters to them, explore how they live their lives and never try to insert their own beliefs into the decision-making process.
Is this how your agent works for you?
Nice writing style. Looking forward to reading more from you.
Chris Moran