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Andrew Mckay
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What Everyone Ought To Know….About The Internet And Real Estate
The First Showing Is Online
Consider these facts:
- Approximately 80% of buyers start their search on line.
- Facebook has over 300 million “active” users and the fastest growing demographic is 35+ years old.
- According to the 2009 comScore statistics, 45 – 54 year olds are the oldest demographic on Twitter.
- Back in August, LinkedIn reached the 45 million user mark.
- Youtube is the second biggest online search engine after Google.
Buyers typically now want all the answers to their questions before they talk to a realtor.
Sellers need to realise that an online presence is critical in selling a home. Register a domain name that is the physical address of the home and build a web site showcasing photos, virtual tours etc. A potential buyer types the street address online and the web site pops up with all the relevant information.
Websites like www.26WalnutDrive.com and www.159BrookerBlvd.com are promoted using on-site signage, posted flyer’s and in newspapers like The Wasaga Sun. A successful real estate blog will ensure the home is on the front page of Google searches..
Social media sites such as Twitter and Facebook will drive additional traffic to the “home” web site. Advertising on “Craigs List” and “Kijiji” likewise.
To any home owner thinking of selling their house the need for the realtor they choose to be “tech savvy” cannot be overstated.
[...] Web 2.0 environment has changed the world of buying and selling house. Buyers have access to huge amounts [...]
[...] easy to be critical but there is an answer. Make sure the agent fully uses the internet. This cannot be over emphasised; the 1st viewing is on line and over 80% of buyers start their [...]
[...] becoming more and more important to all business’s. Real estate is no exception and more than 80% of buyers now start their home search on line. Consequently with all the information that is now available at [...]
[...] Pick the right agent. Marketing will include not just the MLS but also every other online tool available (i.e. Craig List, [...]